I started photography when there was no such thing as 'digital negatives'. Back then you sent the photos off to a lab (or developed the roll of film yourself, if you were lucky enough to have access to a darkroom) and a day or two later they were ready. Years later, when I lost my job as an Executive Assistant and Steve suggested I 'go pro' as a photographer, digital cameras and social media were in full swing.
There's nothing like instant gratification and there's nothing like our day for people with short attention spans. We want it and we want it now. You kind of wonder: did websites such as Facebook, Google+, Instagram, Pinterest, Twitter, etc. take off because there was a need, or did they create that need?
All that aside, my point here is: what are we going to do when we don't have any photos to show our grandkids? I have stacks of 3.5" floppy disks which have files that are inaccessible to me now. While I've always been big on printed photos, the whole digital problem was brought home to me last year by one of my clients. It never occurred to me that CDs and DVDs are headed the same way as floppy disks until I handed this client a DVD with her print order and she pointed out that her laptop doesn't have a DVD drive. Thinner, lighter laptops mean USBs are the thing now. Oopsie.
What's going to happen when the next digital advancement comes? Don't for a minute think that the Cloud won't undergo changes that render your stored data obsolete.
One of the first things people ask me is: "Do you sell digitals?" The conversation almost invariably goes like this:
Me: "Yes, you get a complimentary digital file of every print you purchase, both low resolution for internet upload and high resolution for printing up to 8x10."
Client: "But I just want a digital."
Me: "That's fine, I'll sell you the digital. And you get a complimentary print with it."
So if you don't want printed product, you've come to the wrong photographer - whichever way you choose to look at it, you'll end up with printed portraits in your home along with your precious digitals on a memory stick (for now). Because I'm all about making sure your grandchildren/great nieces/great nephews can look at your photo in the same way I look at the photo of my grandmother on Mum's wall. Mum tells me I'm a lot like her, but I wouldn't know; she died when I was nine.
Still not convinced that print is king? Have a look at this 30 second video from Canon - maybe at least it will make you smile on a Monday.
Have a great week, folks!